About
What do you do?
I direct AI films and build the pipelines behind them, so brands ship launch-ready video fast. Over 3+ years I've moved from animation and editing to films, product launches and AI, from making what was asked to figuring out what should be made.
How did you get here?
I've always been making things: stories, drawings, performing. Between the safe path and the unconventional one, I took the unconventional one. It never felt like a choice, more like where I was always going to end up. Curiosity keeps me moving.
How do you work?
I'm bullish on pre-production. Before I touch production, I go deep into the brand, the product and who it's for. Creation is instinctive, but it only lands when you truly know who you're making it for. Even with AI, the original creativity comes from a human.
Skills: Creative direction, AI workflows, Prompt & context design, Production, Content systems, Product / UX
Selected work
Forma × Solana · SEZ KZ
Brand / Event Film
An event film for Forma × Solana SEZ Kazakhstan, built from footage we shot on-ground and later shaped into a more focused story at the edit desk.
Brief: Turn on-ground event footage into a film founders and investors would actually watch.
My role: Creative direction, Edit structure, Motion system
Watch the film
Marinade Staking · Product Launch
Product Launch Film
A product launch film for Marinade Staking, built entirely with AI and centered more around storytelling than feature explanation.
Brief: Launch Marinade Staking with a film that explains the product through story, not features.
My role: Concept & story, AI production, Visual direction
Watch the film
Solana Summit APAC 2025
Event Hype Film
A social hype film made to pull attention toward Solana Summit APAC 2025 by borrowing from something people were already talking about at the time: the newly released GTA VI trailer.
Brief: Create FOMO for the summit by borrowing the language of the just-released GTA VI trailer.
My role: Concept, AI production, Edit, Music direction
Watch the film
Superteam Black · Founder Success Program
AI Campaign / Product Film
A character-led campaign film for Superteam Black, built around multiple people, locations, dialogue scenes and cinematic setups.
Brief: A character-led campaign film with multiple people, locations and dialogue scenes.
My role: Creative direction, AI production system, Character continuity
Watch the film
Superteam Japan · Launch Film
Community Launch Film
A launch film for Superteam Japan built almost completely through custom illustration and motion design.
Brief: A launch film that feels connected to Japan without falling back on clichés.
My role: Illustration, Motion design, Typography
Watch the film
The Builder’s Quest
AI Campaign Film / Stylized World-Building
A short hype film where the main experiment was using AI for stylization rather than chasing realism.
Brief: A hype film that uses AI for stylisation instead of chasing realism.
My role: Visual direction, AI world-building, Cinematography & FX
Watch the film
Experience
Little Unusual
2023-Current
Nearly 3 years across video, animation, AI and creative production.
- Picked up AI early, took the lead on it across the agency
- Built workflows, product feedback, new ways of making content
Side Projects
Always
Independent work across Web3, consumer brands and early‑stage products.
- Product and campaign films, from concept to final edit
- Launch content: creative direction, motion and edit
- AI‑led social, campaign concepts and content systems
Usuals.AI
2025-2026
A year helping build Usuals, an AI video product for brands and creators.
- Shaped features and templates through to production
- Worked on the system behind the AI, not just the output